The importance of Keywords.

Why are Keywords So Important?

I get asked this question all of the time! Keywords are one of the most important components of any website. Without them you just won't get traffic. Some people say that search engines don't look at your keywords. To these people I say, "Hog wash!"

Inserting a few relevant keywords into a keyword meta tag can make all the difference. A search engine will no doubt see if your keyword a relevant to the content of your site and then if they are, will rank your site or page hire. It's as easy as that.

Should I use lots and lots of keywords?

It depends. It is best to look for keywords that are relevant but are not oversubscribed. This sounds hard, but with the right tools, it can be as easy as performing a search. One of the best tools for performing the jobs easily is KeywordAnalyzer. This program has been specifically written to help locate the keywords that are relevant to your site or page topic but are not extremely over used. I have used this tool now for six months and the return on my investment has far out weighed what I paid for it! It's worth checking out!

There are other tools freely available from the search engines themselves, but these don't give you the full picture. To use the old fashioned method used to take me house. No I can do my keyword research in less than half an hour.

Going back to the original question, using a lot of keywords can be useful if they are all relevant to the topic. It is no good put in a keyword such as "false teeth" into a website that sells model railways! This just won't work. The search engine that visits your site will basically think that you are trying to cheat the system and then simply rate your site lower!

The aim of the game is to use keywords that are relevant to your site.

Keywords are dead! Aren't they?

Keywords are far from dead, in fact they still form the basis of how search engines operate. I know more and more search engines are switching to context based searching, although, keywords will still form part of the spider routines.

As well, keywords are also used significantly in Pay Per Click Advertising (PPC). PPC will be around for a long time to come as it's one of the biggest areas for making money that search engines use. Google wouldn't be where it is today if it wasn't for it version of PPC, Google Adwords. Even Yahoo have jumped on the band wagon by procuring Overture, another large well established PPC network.

Using a tool such as KeywordAnalyzer can significantly give you an edge over your competitors because you can discover relevant keywords that people are searching on, but your competitors are not using.

In Summary

In summary, the best thing to do with keywords are:

- Use relevant keywords.

- Research Undersubscribed relevant keywords using a tool such as KeywordAnalyzer.

- Keywords are still one of the most used components on the net for search engines. USE THEM!